HOW TO FIND A BUSINESS MENTOR?

What are the differences between a Business Mentor and a Business Coach?

Although they may seem to be the same thing, and can sometimes be confused with each other, the reality is that there are some major differences between a Business Mentor and a business coach:

• The biggest difference is that a Business Mentor focuses primarily on the mentee, the “racecar driver” and not the racecar. Strategy cannot succeed without culture and execution. Business coaches, on the other hand, primarily focus on the developing and and optimizing the business.
• Another big difference is the time they can work with you. If you have a good relationship with a Business Mentor, they can help you throughout the life of your business. On the other hand, business coaches usually set a limit of 1 year.
• Also, while Business Mentors are most driven by the development of the mentee, business coaches are driven by the performance of the business.

But the lines are often blurred. How do you separate the leader from the business? They are so often intertwined that Business Mentors from time to time guide business decisions and business coaches focused on the individual to drive the achievement of a business outcome.

What are the characteristics of a good Business Mentor?

While finding a Business Mentor may seem easy, it's much harder than you think. If you want to forge a long-term relationship with a Business Mentor that can help you scale new heights and be successful here are some of the characteristics that they should possess:

1. Enthusiasm

One of the main characteristics to look for in a Business Mentor is the enthusiasm to help.  The best mentors will let you know through their actions and commitments to you that they are truly excited to see you grow and succeed. They derive gratification from your success. It is their way of driving impact on those around them.

2. Active Listening

A Business Mentor is not an expert in everything. S/he may not know the market that you are in or the domain in which you specialize. A good Business Mentor is not someone who is set in her/his ways and ideas but one that asks insightful questions that leverage your own knowledge and thinking to get to the right answers. There is a mastery to be a good listener and to ask the right questions.

3. Honest Feedback

A good mentoring relationship is forged based on trust and empathy. For that reason, a good Business Mentor should collaboratively work with you to arrive at the actions that you should take to improve. A mentor tells you what you need to hear and not what you want to hear.

There is nothing more caring than providing radical candour. But while this sounds simple, it is not. The ways in which feedback is given are also important. A Business Mentor should help you see the “so what” and unlock the value behind a desired change. Instead, the feedback should be focused on preventing certain mistakes, or implementing actions to help correct them. They often roleplay with you specific conversations to help you get through difficult situations. 

4. Accountability

Developing a close relationship over time is inevitable. But a good mentor is the one that keeps the mentee accountable to:

• Send the agenda in advance
• Come prepared for the conversation
• Define actions and outcomes
• Provide updates on progress
• Recognize and celebrate progress.

5. Great Motivator

Entrepreneurship is like a rollercoaster with lots of highs and lots of lows. A Business Mentor should be someone who can motivate you to set new goals for yourself and for the company through association. A great mentor is like a mirror for her/his mentees in which they can reflect themselves to and learn from the experience of the mentor.

Steps to find a Business Mentor

1. Characteristics of your ideal mentor

While we already talked about the ideal characteristics that a Business Mentor should have, you should also think about what characteristics are best suited to your type of startup. Some aspects you should consider are:

• What is the market in which your Business Mentor should have the most experience?
• Are you looking for someone who has experience managing companies, expert in a specific domain or a leadership coach?
• How often do you want to have meetings with your mentor?
• Do you want to work with a person with whom you can have face-to-face meetings, or do you prefer virtual meetings?
  

2. Identify your potential mentor

Knowing where you are going helps you get there faster. Knowing what kind of mentor you are looking for is a very important step, but so is knowing who your potential mentors are. Nowadays, there are different resources you can use to get in touch with potential Business Mentors:

• Your own network
• Personal or professional referrals
• Professional associations
• Accelerators
• LinkedIn
• Thought leaders in your industry

As you find Business Mentors who might be a good fit for you, we advise you to add them to a list, as this will be a great help in the next step.

Refer to the Business Mentorship Programs and Organizations article for a list of potential programs in Canada.

3. Contact potential mentors

This step is very important, as it will determine whether a Business Mentor will want to work with you or not. Research, research research. Then ask a friend or a business acquaintance for a referral. A warm referral is far more likely to open doors. If that is not possible, our advice is to do it the old school way, pick up the phone and call. You are far more likely to create engagement and gauge sentiment over a call than over email. Entrepreneurs usually receive hundreds of emails per day. Therefore, do whatever it takes to stand out, in a good way.



Contacting them through social networks to coordinate a meeting is an option. LinkedIn or Twitter remain the two best options. However, to pique the interest of a Business Mentor, and have a real chance of accepting to work with you, you need to take into account certain key aspects:

• Don't bombard them with calls or messages. Chances are they have so many messages that they may not have been able to check yours. A good strategy is to contact them once, then two weeks later and finally once a month.
• Be prepared. Once a potential Business Mentor responds to you, you should be ready to convince him or her that working with you is a good idea, so as not to waste his or her time. A good idea is to have some specific questions ready that he can answer in a meeting.
• Try to adjust to their time. If a potential Business Mentor offers you a specific day and time to meet with you, make every effort to be free at that time. That way, the mentor won't have to fit into your personal schedule.

4. Agree on expectations with your mentor

If an expert agrees to be your Business Mentor, you will have taken a big step towards elevating your performance. But before you can start working together, it's a good idea to discuss some formal details of mentoring:

• What are their expectations of the relationship? What would a successful relationship look like for them? 
• How will the mentoring take place? Virtual, face-to-face or a mix of both?
• What media does your mentor usually use?
• What are your and your mentor's expectations about the mentoring?
  

5. Maintain the relationship with your mentor

Finding a mentor is great. But the key to successful mentoring is coachability. The Business Mentor is taking you on because they see potential in you. The surest way to destroy a mentoring relationship is to not heed the advice of your mentor and to not be accountable. Here are some tips on how to drive a successful relationship:

• Be flexible, be receptive and pay full attention to the advice. If an expert has decided to work with you,, the least you can do is to heed to the advice he or she gives you. 
• Respect is key. Always make sure to stay true to the expectations that have been set before the mentoring begins. It may seem basic, but it can often happen that, because the startup founder has asked for many more meetings than agreed, the Business Mentor decides not to continue with the mentoring.
• Try to add value to the relationship. You should always try to ensure that he or she can also take away something of value from the mentoring. Give back generously, every chance you get.
  

Final Thoughts

Finding a Business Mentor is hard work but they could be a catalyst for success. Remember that maintaining the relationship with your Business Mentor is as important, if not more important, than finding him or her. Therefore, you should be respectful, be curious, be coachable and always deliver on your commitments. And, give back generously. This way, both of you can build a mutually beneficial relationship.