Founder. Operator. Advisor

Trusted by founders, boards, and investors navigating consequential decisions.

Built companies. Advised hundreds. Now investing in the next generation.

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At a glance

4x founder

Managing Partner, Future Ventures

Deal Partner, Boardy Ventures

Former leadership roles at Pembina, Cenovus, Parkland

Former Deloitte and EY

Advisor to 100+ growth-stage companies

Mentor with Thrive and OneEleven

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Speaking

Keynotes for founders, executives, and investors on strategy, scale and AI.

Trusted by Forbes, Techstars, CPA Canada, universities and industry conferences.

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How I Work With Leaders

I don’t sell programs.

I work directly with a small number of leaders and their leadership teams at a time. Bespoke. Tailored to you.

Direct Advisory

For founders scaling $1M to $100M+

Weekly working sessions. Real accountability. High-trust partnership.

Speaking & Workshops

For conferences, leadership teams and boards

Keynotes for executive teams and conferences on strategy, scale and AI.

Board & Investors

For companies seeking strategic alignment

Selective roles where incentives and values align..

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What Leaders are Saying

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"Maxim helped us make better decisions faster. We saved months and avoided costly mistakes.”
— CEO, Growth-Stage Technology Company

Alex Todorovic
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"Experience matters! Maxim was able to drive clarity in the ideation process and propel us forward with his advice. Saved us months of trying and lots of burnt cash." — Founder, Early Stage PropTech Company

Nicolas Otto
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"Working with Maxim has enabled me to take my business to the next level. Before I started working with him, my business had plateaued and the competition was encroaching on us. Thanks to his coaching and support, my business is growing exponentially." — Partner, Manufacturing Company

Charlene Griffin
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"Wow! Who knew my business could transform so dramatically. With Maxim's support, we are crushing it. Thank you for your guidance and support." — CEO, AgTech Company

Randy Hughes

Trusted by Leaders and Institutions

Insights

I write about what I’m seeing inside real companies — strategy, capital, technology and leadership

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Defining the Future of Knowledge Work: AI and Professional Services

By Maxim Atanassov • November 10, 2025

Explore how AI is transforming knowledge work and professional services—reshaping roles, strategy, and value creation in the age of intelligent automation.

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AI in Logistics: Top 10 Breakthroughs Improving Supply Chain Efficiency

By Maxim Atanassov • April 21, 2025

AI is transforming logistics by making operations more efficient and cost-effective. From optimizing delivery routes to predicting maintenance needs, AI is reshaping logistics processes. This article delves into 10 key breakthroughs where AI is making a significant impact in logistics. Key Takeaways

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Unlocking Precision and Context: A Comprehensive Analysis of Retrieval-Augmented Generation (RAG)

By Maxim Atanassov • April 2, 2025

Explore how Retrieval-Augmented Generation (RAG) boosts precision and context in AI for smarter, more relevant responses.

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Work Directly With Maxim

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