Founder. Operator.  Advisor

Trusted by founders, boards, and investors navigating consequential decisions.

Black downward-pointing chevron symbol on a white background.

Built companies. Advised hundreds. Now investing in the next generation.

At a glance

4x founder

Managing Partner, Future Ventures

Deal Partner, Boardy Ventures

Former leadership roles at Pembina, Cenovus, Parkland

Former Deloitte and EY

Advisor to 100+ growth-stage companies

Mentor with Thrive and OneEleven

Man in suit smiling, framed in a blue geometric shape, with a blurred outdoor background.

Speaking

Keynotes for founders, executives, and investors on strategy, scale and AI.


Trusted by Forbes, Techstars, CPA Canada, universities and industry conferences.

How I Work With Leaders

I don’t sell programs.


I work directly with a small number of leaders and their leadership teams at a time. Bespoke. Tailored to you.

Direct Advisory

For founders scaling $1M to $100M+

Weekly working sessions. Real accountability. High-trust partnership.

Speaking & Workshops

For conferences, leadership teams and boards

Keynotes for executive teams and conferences on strategy, scale and AI.

Board & Investors

For companies seeking strategic alignment

Selective roles where incentives and values align..

What Leaders are Saying

Trusted by Leaders and Institutions

Insights

I write about what I’m seeing inside real companies — strategy, capital, technology and leadership

Hand holding burning US $100 bills, flames and smoke visible.

Capital Is Not Strategy: The Hidden Cost of "Easy Money"

By Maxim Atanassov • February 10, 2026
Why capital is not strategy—and how easy money masks weak decisions, inflates risk, and undermines execution at critical growth stages.
Three people collaborate around laptops in a modern office. Others work in the background.

High Agency Is a Strategic Asset

By Maxim Atanassov • February 7, 2026
High agency separates decisive founders from reactive leaders—driving speed, ownership and better outcomes when stakes, capital, and complexity rise.
A geometric brain comprised of interconnected nodes hovers above a silver platform, set against dark, futuristic background.

Defining the Future of Knowledge Work: AI and Professional Services

By Maxim Atanassov • November 10, 2025
Explore how AI is transforming knowledge work and professional services—reshaping roles, strategy, and value creation in the age of intelligent automation.
Read All Insights →

Work Directly With Maxim

If you were referred here, you likely already have context.


The next step is simple.



Schedule a Conversation →

Contact Us