Founder. Operator.  Advisor

Trusted by founders, boards, and investors navigating consequential decisions.

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Built companies. Advised hundreds. Now investing in the next generation.


At a glance


  • 4x founder
  • Managing Partner, Future Ventures Corp
  • Deal Partner, Boardy Ventures
  • Former leadership roles at Pembina, Cenovus, Parkland
  • Former Deloitte and EY
  • Advisor to 100+ growth-stage companies
  • Mentor with Thrive and OneEleven

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Speaking


Keynotes for founders, executives, and investors on strategy, scale and AI.


Trusted by Forbes, Techstars, CPA Canada, universities and industry conferences.


How I Work With Leaders


I don’t sell programs.


I work directly with a small number of leaders and their leadership teams at a time. Bespoke. Tailored to you.

Direct Advisory

For founders scaling $1M to $100M+

Weekly working sessions. Real accountability. High-trust partnership.

Speaking & Workshops

For conferences, leadership teams and boards

Keynotes for executive teams and conferences on strategy, scale and AI.

Board & Investors

For companies seeking strategic alignment

Selective roles where incentives and values align..


What Leaders are Saying

Trusted by Leaders and Institutions




Insights


I write about what I’m seeing inside real companies — strategy, capital, technology and leadership

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By Maxim Atanassov November 10, 2025
Explore how AI is transforming knowledge work and professional services—reshaping roles, strategy, and value creation in the age of intelligent automation.
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By Maxim Atanassov April 21, 2025
AI is transforming logistics by making operations more efficient and cost-effective. From optimizing delivery routes to predicting maintenance needs, AI is reshaping logistics processes. This article delves into 10 key breakthroughs where AI is making a significant impact in logistics.  Key Takeaways
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By Maxim Atanassov April 2, 2025
Explore how Retrieval-Augmented Generation (RAG) boosts precision and context in AI for smarter, more relevant responses.
Read All Insights →

Work Directly With Maxim


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