Founder. Operator.  Advisor

Trusted by founders, boards, and investors navigating consequential decisions.

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Built companies. Advised hundreds. Now investing in the next generation.

At a glance

4x founder

Managing Partner, Future Ventures

Deal Partner, Boardy Ventures

Former leadership roles at Pembina, Cenovus, Parkland

Former Deloitte and EY

Advisor to 100+ growth-stage companies

Mentor with Thrive and OneEleven

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Speaking

Keynotes for founders, executives, and investors on strategy, scale and AI.


Trusted by Forbes, Techstars, CPA Canada, universities and industry conferences.

How I Work With Leaders

I don’t sell programs.


I work directly with a small number of leaders and their leadership teams at a time. Bespoke. Tailored to you.

Direct Advisory

For founders scaling $1M to $100M+

Weekly working sessions. Real accountability. High-trust partnership.

Speaking & Workshops

For conferences, leadership teams and boards

Keynotes for executive teams and conferences on strategy, scale and AI.

Board & Investors

For companies seeking strategic alignment

Selective roles where incentives and values align..

What Leaders are Saying

Trusted by Leaders and Institutions

Insights

I write about what I’m seeing inside real companies — strategy, capital, technology and leadership

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High Agency Is a Strategic Asset

By Maxim Atanassov • February 7, 2026
High agency separates decisive founders from reactive leaders—driving speed, ownership and better outcomes when stakes, capital, and complexity rise.
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Defining the Future of Knowledge Work: AI and Professional Services

By Maxim Atanassov • November 10, 2025
Explore how AI is transforming knowledge work and professional services—reshaping roles, strategy, and value creation in the age of intelligent automation.
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AI in Logistics: Top 10 Breakthroughs Improving Supply Chain Efficiency

By Maxim Atanassov • April 21, 2025
AI is transforming logistics by making operations more efficient and cost-effective. From optimizing delivery routes to predicting maintenance needs, AI is reshaping logistics processes. This article delves into 10 key breakthroughs where AI is making a significant impact in logistics.  Key Takeaways
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Work Directly With Maxim

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