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Operate

Build the mindset, habits and systems that turn founders into high-agency operators.


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Opportunities Management tile in the style of the period table with the bullhead from the logo of www.maximatanassov.com

Risk • Priorities • Capital Allocation

Governance tile in the style of the period table with the bullhead from the logo of www.maximatanassov.com

Boards • Teams • Governance

Artificial Intelligence tile in the style of the period table with the bullhead from the logo of www.maximatanassov.com

AI • Automation • Systems


A living room with a couch, chairs, table and television.
By Maxim Atanassov January 8, 2025
Explore how your inner circle shapes your success trajectory. Learn why surrounding yourself with high performers is crucial for personal growth, and discover practical steps to upgrade your professional and personal relationships for maximum impact.
A white flower is surrounded by red flowers in a field.
By Agustin Dobler September 17, 2024
Do you have a high-agency mentality? If not, learn how it can benefit you and your business, as well as how to cultivate it, in this article!
A close-up of a fire
By Maxim Atanassov July 17, 2024
Learn how to master the Merlin Exercise, a strategic planning technique for envisioning your ideal future and working backward to create actionable plans for achieving your goals.
“ONLY IF” - THE KILLER OF HAPPINESS
By Maxim Atanassov January 21, 2024
In a world obsessed with perfection and ideal circumstances, we’ve cultivated a dangerous mantra: “Only if”. People often wait for perfect conditions, like receiving an important email, before taking action. It’s the silent killer of progress, the unseen thief of joy. This notion that one can only act or achieve under perfect conditions is not just flawed; it’s a blockade against the very essence of happiness and success. Let’s dissect this fallacy and understand why imperfection, not perfection, is the real catalyst for growth.
A man sitting in a chair talking to a woman who is taking notes depicting an advisory relationship.
By Maxim Atanassov June 4, 2023
Discover the role of a startup advisor: shaping success with insights, support, and guidance. Learn how to build a successful relationship.