Marketing tile in the style of the period table with the bullhead from the logo of www.maximatanassov.com

MARKETING

A book titled brand identity sits on a desk next to a keyboard

The 4Ps of Rebranding: How did Abercrombie & Fitch manage to rise from the ashes while Nike and Lululemon struggle?

By Maxim Atanassov • August 28, 2024
Uncover how Abercrombie & Fitch's rebranding succeeded while Nike and Lululemon face challenges, exploring the 4Ps of their marketing strategies.
A close up of a metal chain with a hole in the middle

Customer Discovery | The In-Depth Guide

By Maxim Atanassov • September 22, 2022
Explore our in-depth guide to customer discovery: essential techniques, strategies, and tips for understanding your market and clients. Customer discovery activities are crucial for gaining insights into user behavior and preferences.